News & Articles

February 19, 2016

Mail Deliverability Explained

The bottom line desire for any mailing is to have ALL mail pieces delivered. For the past few years the postal service has REQUIRED that any mailing of Presorted First Class or Presorted Standard Class mail be processed through National Change Of Address (NCOA). Address N’ Mail fully complies with these regulations. What does that mean to the person that has ordered the mailing or provided the mailing list? Plenty! Your list is checked to see if the addressee has properly filed a formal change of address with the USPS. If the USPS is 100% satisfied that the name at the address on your list has filed a change of address than a […]
February 19, 2016

Seven Keys for Successful Direct Mail

Know exactly what the mailing is supposed to accomplish. Do you want more inquiries or is the objective to get inquiries which will convert into sales, or is it really to get more profitable sales? Or do you want to do a good will or institutional job? Write your copy so that the recipient will know what your product or service will do for the recipient! Have you appealed to his or her selfish instincts or have you have you used all your space talking about yourself, your president, and your beautiful new factory? Have you made your copy human and easy to read? Have you given all the information your prospect […]