Published by Artemis at February 19, 2016 Know exactly what the mailing is supposed to accomplish. Do you want more inquiries or is the objective to get inquiries which will convert into sales, or is it really to get more profitable sales? Or do you want to do a good will or institutional job? Write your copy so that the recipient will know what your product or service will do for the recipient! Have you appealed to his or her selfish instincts or have you have you used all your space talking about yourself, your president, and your beautiful new factory? Have you made your copy human and easy to read? Have you given all the information your prospect […]